Cookies

Cookie Policy

Last Updated: March 20, 2025

This Cookie Policy explains how SPS Group, Inc., doing business as Kapient ("Company," "we," "us," or "our"), uses cookies and similar technologies on our website [kapient.com] (the "Site"). This policy is designed to comply with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

By using our Site, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or not use the Site.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

2. Types of Cookies We Use

We use the following types of cookies on our Site:

  • Strictly Necessary Cookies: These cookies are essential for the operation of our Site. They enable you to navigate the Site and use its features, such as accessing secure areas of the Site.
  • Performance Cookies: These cookies collect information about how visitors use our Site, such as which pages visitors go to most often. This information is used to improve the performance of our Site.
  • Functionality Cookies: These cookies allow our Site to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features.
  • Targeting/Advertising Cookies: These cookies are used to deliver ads that are more relevant to you and your interests. They may also be used to limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.

3. How We Use Cookies

We use cookies to:

  • Ensure the proper functioning of our Site;
  • Enhance the user experience by remembering your preferences and settings;
  • Analyze how our Site is used and measure the effectiveness of our marketing campaigns;
  • Provide you with tailored content and advertising relevant to your interests.

4. Third-Party Cookies

We may allow third-party service providers to place cookies on your device through our Site to provide us with better insights into the use of the Site or to serve relevant advertisements to you. These third parties may collect information about your online activities over time and across different websites when you use our Site.

5. Your Consent

Upon your first visit to our Site, you will be presented with a cookie banner requesting your consent to the use of cookies. By continuing to browse the Site or by clicking "Accept" on the banner, you consent to our use of cookies as described in this Cookie Policy.

If you do not wish to consent to the use of cookies, you can manage your cookie preferences or withdraw your consent at any time by adjusting your browser settings or by using any opt-out features provided on our Site.

6. Managing Cookies

You can control and manage cookies in various ways. Please note that removing or blocking cookies may impact your user experience and parts of our Site may no longer be fully accessible.

6.1 Browser Settings

Most browsers allow you to manage cookies through their settings preferences. You can set your browser to refuse cookies or delete certain cookies. For more information on how to manage cookies in your browser, please refer to your browser's help documentation.

6.2 Opt-Out Tools

You can opt out of certain third-party cookies using the opt-out tools provided by the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI) for U.S. users, and the European Interactive Digital Advertising Alliance (EDAA) for European users.

7. California Consumer Privacy Act (CCPA) Rights

If you are a resident of California, you have certain rights under the CCPA regarding the collection, use, and sharing of your personal information. This includes the right to know what personal information we collect, the right to request the deletion of your personal information, and the right to opt-out of the sale of your personal information.

To exercise your rights under the CCPA, please see our Privacy Policy for more information on how to submit a request.

8. General Data Protection Regulation (GDPR) Rights

If you are located in the European Economic Area (EEA), you have certain rights under the GDPR. These include the right to access, correct, delete, or restrict the processing of your personal data, as well as the right to object to certain processing activities.

To exercise your rights under the GDPR, please see our Privacy Policy for more information on how to submit a request.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

10. Contact Us

If you have any questions about this Cookie Policy or our data practices, please contact us at:

SPS Group, Inc. d/b/a Kapient

265 Hackensack Street, #1208

Wood Ridge, NJ 07075(609) KAPIENT (609) 527-4368