Privacy Policies

Privacy Policy

Last Updated:March 20, 2025

SPS Group, Inc., doing business as Kapient ("Company," "we," "us," or "our"), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [kapient.com] (the "Site") and use our services. It also outlines your rights under applicable laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

1. Information We Collect

We may collect and process the following categories of personal data:

  • Personal Identification Information: Name, email address, phone number, and other contact details.
  • Account Information: Usernames, passwords, and other authentication details.
  • Technical Data: IP address, browser type, operating system, and other technical information about your device and usage patterns.
  • Usage Data: Information about how you use our Site and services, including pages viewed, links clicked, and other actions taken on our Site.
  • Marketing and Communications Data: Preferences in receiving marketing materials from us and your communication preferences.

2. How We Use Your Information

We may use the information we collect for the following purposes:

  • To Provide Our Services: To set up and manage your account, provide the services you request, and respond to your inquiries.
  • To Improve Our Services: To understand how you use our Site and services and to improve their functionality and performance.
  • To Communicate with You: To send you service-related communications, updates, and marketing materials (if you have opted-in to receive them).
  • To Ensure Security: To protect our Site and services from unauthorized access, fraud, and other security risks.
  • To Comply with Legal Obligations: To fulfill our legal obligations under applicable laws, regulations, and legal processes.

3. Legal Basis for Processing Your Data (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal data will depend on the specific context in which we collect it. We may process your personal data because:

  • We need it to perform a contract with you (e.g., to provide our services).
  • You have given us consent to do so.
  • The processing is in our legitimate interests and is not overridden by your data protection interests or fundamental rights and freedoms.
  • We need to comply with a legal obligation.

4. Disclosure of Your Information

We may share your personal data with the following parties:

  • Service Providers: Third-party vendors who provide services on our behalf, such as hosting, data analytics, and customer support.
  • Business Partners: Trusted partners with whom we collaborate to provide you with additional services or joint offerings.
  • Legal and Regulatory Authorities: Government agencies, regulators, or other parties where we are required to do so by law, or to protect our rights, property, or the safety of others.
  • Corporate Transactions: In the event of a merger, acquisition, reorganization, or sale of all or part of our business, your personal data may be transferred to the acquiring entity.

5. Your Rights

5.1 California Consumer Privacy Act (CCPA)

If you are a resident of California, you have the following rights under the CCPA:

  • Right to Know: The right to request that we disclose the personal data we collect, use, and share about you.
  • Right to Delete: The right to request that we delete the personal data we have collected from you, subject to certain exceptions.
  • Right to Opt-Out: The right to opt-out of the sale of your personal data. We do not sell personal data, but we respect and implement your request if applicable.
  • Right to Non-Discrimination: The right not to be discriminated against for exercising your CCPA rights.

To exercise your CCPA rights, please contact us at [Your Contact Information] or visit our Privacy Portal.

5.2 General Data Protection Regulation (GDPR)

If you are located in the EEA, you have the following rights under the GDPR:

  • Right to Access: The right to request access to the personal data we hold about you.
  • Right to Rectification: The right to request that we correct any inaccuracies in your personal data.
  • Right to Erasure: The right to request that we delete your personal data, subject to certain exceptions.
  • Right to Restrict Processing: The right to request that we restrict the processing of your personal data under certain circumstances.
  • Right to Object: The right to object to our processing of your personal data for direct marketing purposes or where the processing is based on our legitimate interests.
  • Right to Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format, and to have it transmitted to another controller where technically feasible.

To exercise your GDPR rights, please contact us at [Your Contact Information] or visit our Privacy Portal.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee its absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal, regulatory, or internal policy requirements. When your personal data is no longer required, we will securely delete or anonymize it.

8. International Data Transfers

If you are located outside the United States, your personal data may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that are different from those in your country. We take appropriate safeguards to ensure that your personal data remains protected in accordance with this Privacy Policy.

9. Children's Privacy

Our Site and services are not intended for children under the age of 16. We do not knowingly collect or solicit personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will delete such information as quickly as possible. If you believe that we may have collected information from a child under 16, please contact us at [Your Contact Information].

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on our Site and updating the "Last Updated" date at the top of this document. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

SPS Group, Inc. d/b/a Kapient
265 Hackensack Street, #1208 Wood Ridge, NJ 07075 (609) KAPIENT (609) 527-4368